With more than 600 entries, this resource uses a Total Survey Error perspective which considers all aspects of possible survey error from a cost//benefit standpoint. Although there are other 'how-to' guides and references texts on survey research, none are as comprehensive as this encyclopedia, nor do they present the material in such a focused and approachable manner. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. To complicate matters, technology has rapidly affected the way surveys can be conducted today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present.
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